Creating a strong brand image.
As discussed, it is critical to find the USP, as more or less it includes the same components. One needs to pay more attention to the details like name, logo, design, etc and make it distinct as compared to other competitors. Apart from the mentioned, it also includes timely deliverables, quality products, competitive pricing, customer support as 80% of the buyer’s decision depends on reviews and this could be later communicated to the target group using content marketing.
Content Marketing.
It is said that around 96% of B2B buyers want content advocated by industry leaders or resourced from trusted sources. Hence, focusing more on SEO driven content could result in targeting the right customers. It is considered to be the most influential strategic approach which focuses on delivering relevant, valuable, and consistent content which will help drive more audiences and retain them as loyal customers.
Pull vs Push Marketing
Chemical industry marketers could use pull marketing, by curating engaging, educational, informative, and entertaining content that could add value for the audience, this would ensure your presence and help in brand recall rather than pushing different sales ads and ad campaigns which could end up getting in the spam folder. Approximately 81% of B2B buyers consume Newsletters and email content.
Social Media Marketing
It would come as a surprise to few but in these changing times, tapping social media platforms becomes important. Not just being on the space but being active helps in attracting a few possible potential leads. According to the latest insights, around 50% of B2B marketers consume social media content. Also, communication is key. The communication should align with the objectives and face of the brand.
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Paint, Coatings, Inks and Resins is our forte. We enjoy a dominating position in this industry with excellent penetration and market share. With our vast portfolio and complimentary products, we are able to introduce new innovative products regularly to this market. Our team has excellent understanding of product chemistries, end application and regularly supply customised bespoke products.
Pharma, Personal Care and Home Care requires a thrust in delivery of quality and innovative range of speciality ingredients not at the hitherto inflated markups but at a price point where the customer becomes a partner. Our mission is to disrupt the market by offering products at affordable prices and take lead in adding new products in this ever-changing consumer market. This market is our focus area to gain expertise, strengths and to learn and deliver innovation in sourcing and quality products. We plan to introduce personal care products every month with focus on innovation-led, differentiated, and high utility products which can break the clutter in this category.
Pharma, Personal Care and Home Care requires a thrust in delivery of quality and innovative range of speciality ingredients not at the hitherto inflated markups but at a price point where the customer becomes a partner. Our mission is to disrupt the market by offering products at affordable prices and take lead in adding new products in this ever-changing consumer market. This market is our focus area to gain expertise, strengths and to learn and deliver innovation in sourcing and quality products. We plan to introduce personal care products every month with focus on innovation-led, differentiated, and high utility products which can break the clutter in this category.
Plastics, Paper and Rubber industry is growing at a very fast pace. The per capita consumption in India is one of the lowest in the world and the industry enjoys the focus of quality suppliers both in commodity products and specialised ingredients. We are determined to increase our footprint in this promising market.
With the mission to provide best quality chemical raw material to its customer, over the years company has evolved itself in to a well diversified business entity with varied interests in Textiles, Leather and PVC Leather markets. We commit to offer “Same Quality Better Price” products and within a short span of time, with a focus to add new products in the resins and specialised solvent borne and water based coatings.
India has its focus on “Make In India” and it is causing a revolution in auto and industrial products manufacturing. Over the years, the global quality standards has ensured that the collaborative investments in India has made quality raw materials from global manufacturers a prerequisite for this industry. India is destined to become a manufacturing hub for the world and this industry keeps us on our toes with excitement.
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